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Case Study: A"Hopeless Case" Driving-The-Desk to Pre-Diabetes
The Challenge: Sedentary Career, Pre-Diabetes and Family History This client was a WiFi engineer who spent most of their life "driving a desk." Success in their career had come at a steep physical cost: they were significantly overweight, facing a pre-diabetic diagnosis, and carrying the heavy psychological weight of a family history of heart disease. When we first spoke, their confidence was at zero. They had tried every "standard" diet and exercise plan, failed them all, a
Robert Moir
5 hours ago2 min read


Case Study: Achieving Elite Level Fitness and Nutrition with 40+ Flights a Year
The Challenge: The Paradox of Professional Success When this client approached me, they had been let down by coaches who tried to get them to commit to rigid workouts, diets and activity levels. Which, in a vacuum, certainly makes sense. However, when such a plan meets with a consultant at the top of their game, it becomes a source of frustration. They wanted to return to their former athletic self, but the reality was a logistical nightmare. Three different countries a week,
Robert Moir
Jan 233 min read


Joe Wicks. Ultra-Processed Foods. And the Problem with Simplistic Health Narratives
So. They cut me out of the documentary. Which is no surprise, having watched it. The clip they wanted just didn’t fit the ending they...
Robert Moir
Oct 7, 20255 min read


Ultra-Processed Foods Aren't All Bad
My thoughts on Joe Wicks' Killer Bar campaign.
Robert Moir
Oct 6, 20253 min read


Hating Yourself Fit: Is Bullying an Effective Weight Loss Motivator?
Does bullying you or your friends into getting fit actually work? Lets discuss the complex nature of obesity.
Robert Moir
Mar 24, 20254 min read


The Trifecta of Training: Is High Volume Low Intensity Training King? Or Should We Balance Volume, Intensity and Density?
Rob discusses the 3 programming variables of intensity, density and volume. And explains what they are and when they are best programmed
Robert Moir
Mar 17, 20257 min read


All Or Nothing: What's the Best Gym Split or How Much Gym is Too Much Gym?
If a lifter can do a serious amount of work in 3 days, shouldn't they double the volume and reap even more gains?
Robert Moir
Jan 22, 20255 min read


Why Choose a Consultant instead of a Coach?
I've worked with some amazing PTs and Coaches over the years. I think there's an absolute place for their systems and practices. I've...
Robert Moir
Jan 14, 20252 min read


The Price of Perfection: How Hyper Masculinity is Affecting our Mental Health
On Sunday 11th August 2024 I was invited to talk at a Men's Event hosted by the Women's Equality Party. I was given 15 minutes to chat...
Robert Moir
Aug 12, 20245 min read


Is Water Fasting Smooth Sailing?: Unlocking the pros and cons of water fasting
Water fasting, is a fasting method where only water is consumed for a defined period, usually spanning from a few days to several weeks,...
Robert Moir
Nov 17, 20236 min read
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