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Case Study: A"Hopeless Case" Driving-The-Desk to Pre-Diabetes
The Challenge: Sedentary Career, Pre-Diabetes and Family History This client was a WiFi engineer who spent most of their life "driving a desk." Success in their career had come at a steep physical cost: they were significantly overweight, facing a pre-diabetic diagnosis, and carrying the heavy psychological weight of a family history of heart disease. When we first spoke, their confidence was at zero. They had tried every "standard" diet and exercise plan, failed them all, a
Robert Moir
Jan 302 min read


Case Study: Achieving Elite Level Fitness and Nutrition with 40+ Flights a Year
The Challenge: The Paradox of Professional Success When this client approached me, they had been let down by coaches who tried to get them to commit to rigid workouts, diets and activity levels. Which, in a vacuum, certainly makes sense. However, when such a plan meets with a consultant at the top of their game, it becomes a source of frustration. They wanted to return to their former athletic self, but the reality was a logistical nightmare. Three different countries a week,
Robert Moir
Jan 233 min read


Joe Wicks. Ultra-Processed Foods. And the Problem with Simplistic Health Narratives
So. They cut me out of the documentary. Which is no surprise, having watched it. The clip they wanted just didn’t fit the ending they...
Robert Moir
Oct 7, 20255 min read


Ultra-Processed Foods Aren't All Bad
My thoughts on Joe Wicks' Killer Bar campaign.
Robert Moir
Oct 6, 20253 min read
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